Netsuite CRM Use:
We are getting ready here to start a new marketing push to current clients to help the move forward with a Google Apps implementation.  I posted a few months back about our transfer to a single Google email system and in the weeks since our company has taken advantage of many of the collaboration documents and spreadsheets.  In the  last few months our IT director completed all the necessary steps to become a Google Apps certified consultant.  So now it's time to sell! We are working on a series of Netsuite reports to mine our customer data base for the most likely candidates to offer this service. This has been a great eye opener for our top level management .....  we always "thought" we were utilizing Netsuites software as a service CRM "well"....but we found we have a LOT of work to do! Two things came out of this next generation of CRM use..... First we see that as an organization we have to do a much better job of capturing information about our customers businesses. We need to add customer fields in the data base for client size in sales, customers etc.... this will allow us to more effectively target very specific groups of customers based on the needs our marketing department outlines. Second, while we "thought" we were a real data driven company.....we see we have a long way to go ...and as the song goes "a short time to get there".....Ill keep you posted as we take on the next phase of CRM optimization here at Blue Tent. Have a great weekend.